The Louisiana Canyons organization is proud to announce that Jaselyn Berthelot, owner of Rising Sons Fishing, has led an ownership group in acquiring a majority interest in the Louisiana Canyons franchise.
Over the past several years, Rising Sons has established itself as one of the premier competitive sportfishing teams in the Gulf, earning victories across the tournament circuit while building a loyal following through authentic storytelling, teamwork, and a passion for the sport.
This new chapter represents a natural evolution of that journey.
"Competitive fishing has given me opportunities I never imagined, and I'm incredibly grateful to everyone who has been part of that journey," said Berthelot. "After an incredibly successful career so far, I wanted to reinvest that success into my future and the future of the sport that has given me so much. This opportunity with the Louisiana Canyons allows me to do exactly that while helping support the continued growth of competitive fishing."
The acquisition strengthens the connection between two respected brands in the sportfishing community and positions the Louisiana Canyons for continued growth both on and off the water.
While ownership is changing, the mission remains the same: fielding a championship-caliber team, creating unforgettable experiences for fans and partners, and continuing to elevate the sport of competitive fishing.
The Louisiana Canyons ownership group is committed to investing in the team's future, expanding partnerships, growing fan engagement, and building upon the foundation that has already been established.
"This isn't just about ownership," Berthelot added. "It's about creating opportunities, growing the sport, and building something that will have a lasting impact for years to come."
Additional announcements regarding future initiatives, partnerships, and team developments will be shared in the coming months.
Kevin Burke, who will help lead partnership development efforts for the organization, emphasized the organization's commitment to creating value for brand partners through authentic engagement with the fishing community.
"If anyone is interested in partnering with the Louisiana Canyons to create meaningful content alongside this women-owned professional sports team—led by a dynamic father-and-daughter duo—we'd love to connect," said Burke. "Together, we help brands authentically engage with the more than 58 million anglers across the United States through storytelling, experiences, and content that resonates with fishing fans on a local (Louisiana tournaments), regional (Gulf Division tournaments), or national (ESPN2 broadcasts) level."
Additional announcements regarding future initiatives, partnerships, and team developments will be shared in the coming months.
For media inquiries and partnership opportunities:
Kevin Burke
https://www.beyondbizconsulting.com/
225-933-9238
kevin@beyondbizconsulting.com